Brief:

Create a proposal for a visual identity to celebrate 50 years of МКЦ - Младински Културен Центар (YCC - Youth Cultural Center) in Skopje, N. Macedonia. 

About:

'The main task and purpose of the YCC is to promote the culture, cultural and scientific values of young people. With a rich program, encompassing all cultural expressions (music, film, theater, literature…), science, workshops and lectures, debates and debate clubs, from the very beginning the YCC has taken a strategic position in the lives of young people in the City of Skopje, but also all over the republic.' - https://mkc.mk/en/about-ycc/

Outcomes:

1. Logo

2. Poster

3. Billboard

4. Stationery

5. Merchandise

6. Social media posts

7. Watermark.

The inspiration comes from the venue itself - the unique exterior allows for viewers to make a direct connection between the building and visual identity.

MKC 'creates connections' between the audience and domestic, as well as foreign artists. The connection is visible in the logo itself, while the youthful spirit is embodied through the dynamic visual outcomes.